- 1.The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021)
2.There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
3.More than 306 billion emails are sent and received each day. (Statista, 2021)
4.Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
5.64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
6.More than 40% of marketers saw budget cuts to email since the pandemic. (Litmus, 2020)
7.Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
8.4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020)
9.35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
10.78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. (Litmus, 2020)
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